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Cadillac Launches V-Performance Academy

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Public roads are no way to learn what exactly your V-Series Cadillac is capable of. Following the launches of the potent ATS-V and CTS-V, Cadillac will begin offering a two-day track school for its customers who purchase either. However, unlike other track schools where cost is tacked onto the price of the vehicle, Cadillac will include the track days free of charge, though there are caveats.

2017 model year Cadillac customers will be the first to experience the new V-Performance Academy, for which they can register online after their purchase is complete. For those who already own a V-Series car, Cadillac will offer a purchasable option so that no V-Series customers miss out. However, the normal program is offered only to those customers with keys to the 2017 ATS-V sedan, ATS-V Coupe, and CTS-V sedan—no dice for lower tier V-Sport customers.

Unlike many performance driving schools, the V-Performance Academy won’t travel to different tracks. Instead, it will make its home at Spring Mountain Motor Resort and Country Club located in Pahrump, Nevada, outside Las Vegas. Cadillac will also offer a single-day V-Performance Lab, which will travel to other racetracks across the country, but it will be far less intensive. The V-Performance lab will be offered at Lime Rock Park and Circuit of the Americas.

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Owners will be responsible for arranging travel to Nevada, but Cadillac will cover ground transportation to and from Spring Mountain if you’re flying into Las Vegas. Also included are two nights lodging at Spring Mountain’s luxury condos, breakfast and lunch, and an on-site courtesy vehicle if owners want to travel into the city at night.

As for the track instruction, it has been tailored to “extract” the driver’s skill and push the car’s and the driver’s limits. New V-Series owners will be instructed in the exact model they’ve bought, while guests who bought older V-Series models will be given their choice of model.

Nathan Tan, associate director of Brand Partnerships and Experiences at Cadillac, said “Cadillac is a brand of passionate people, by passionate people. V-Series customers are in many ways nearest the core of the Cadillac brand, and we are proud to offer this valuable training with our thrilling products.”

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The post Cadillac Launches V-Performance Academy appeared first on Automobile Magazine.


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